Entertainment: Producer Yash Patnaik’s Black Coffee is already a hit. The first two episodes of the web series have been aired, and have already garnered 3.5 million views. It’s a proud moment for the producer, who says, “We launched Black Coffee on a completely new platform and we are happy that viewers have lapped it up.
So far, the first two episodes have generated over 3.5 million views, which is very encouraging. The YouTube channel Beyond Originals has generated over 75k subscribers within 3 weeks. All this without much marketing or PR push. This adulation will help us tell more stories.”
Yash says that while they were eagerly waiting to see how the audience reacts to the show, they were not expecting this result. “It was an experiment for us. We had expected it to do decently well. But the success has been exceptional. There is a huge demand for the next episodes from the fans. Brands are reaching out to us and inquiring about our new series. We are in a happy space,” he says.
Needless to say, fans seem to have loved actors Harishita Gaur and Param Singh. “As this was our first series and on a new platform, we wanted actors, who understand our story telling and the audience of the medium. Harshita and Param have managed to break their earlier image with Black Coffee,” he says.
Talking about the screening schedules for the rest of the series, Yash says, “We wanted to give enough breathing space to the first two episodes, so the gap between each episodes was 2 weeks. From the 3rd episode, we will reduce the gap to one week each. We are working out a fixed date and time schedule from episode 4.”
Beyond Dreams have a lot of other surprises for their fans. “We are currently working on four new web-series. They will be as different from each others as chalk and cheese. We will be treading in to spaces which have not been tried before,” says Yash.